If you're feeling burnt out 😫 😮💨 by Instagram or TikTok, it's time to consider diversifying your marketing channels - and if you're an online business owner, Pinterest should be at the top of your list!
You are probably wondering why I am so obsessed about Pinterest?! 🤩 It’s because it is an amazing marketing tool and a powerful 💪 search engine that without the real-time effort of social apps can:
✔️ drive website traffic
✔️ increase brand awareness
✔️ boost sales
✔️ identify new trends
✔️ find new leads
✔️ drive user engagement
❓ Did you know that 431 million people use Pinterest every month to find ideas and inspire their next purchase(*1) and 97% of top Pinterest searches are unbranded?(*2) On top of that health, sport, fitness and exercise are one of the top niches on Pinterest! 😲 It means there are millions of potential ideal customers waiting to discover your online health and coaching business on Pinterest! 🤯
I am sure you already have Facebook or Instagram account (or both?), and although those are great social medial platforms, they are not necessarily the best marketing tools to gain organic reach, unless you have already gathered a decent follow of an engaged audience there. Pinterest in this respect is different as you don’t need to have a huge follow for the platform to promote your content organically. 😃 🥳
As Pinterest is a search engine, what you need for your Pinterest success is:
✔️ a solid plan,
✔️ well optimized Pinterest account and content for SEO,
✔️ and patience, as Pinterest is a ‘slow burn’.
It takes time ⌛ for your pins to get ‘seeded’ 🌱 in users’ feeds, but once it does, you will see that it can really fuel your marketing strategy, as the pins can continue to drive traffic to your website weeks, months or even years after the content was initially created! 😲🤯 Which will never happen on Instagram or Facebook, as a half life of IG and FB post is very short.
You are probably ready to ask me, ok Katerina, well optimized account sounds great, but how do I do that? 🤔 It’s simple! 🥳 Keywords are the secret sauce when it comes to Pinterest marketing! As Pinterest is a search engine, it uses keywords and keyword phrases to match the content with the users search query.
Here's where you should be using relevant keywords and keyword rich phrases to get discovered on Pinterest, become more visible and rank higher in searches:
👉 account profile/bio
👉 board titles
👉 board descriptions
👉 Pinterest image (pin)
👉 pin title
👉 pin description
If you’d like to learn more about the power of Pinterest and How to Pin With Purpose and Skyrocket Your Traffic, I encourage you to join the FREE CCC Facebook community to watch a replay of our Pinterest workshop. You will find it pinned in the Featured section at the top of the Facebook page.
Here are only a few questions that were answered during the webinar:
☆ "How do we even get started with Pinterest?"
☆ "Do I have to have my own website to attract peeps on Pinterest?"
☆ "I have a personal account... Should I create a business one too?" ☆ "Is it better to start with fewer pins a month and work up from there?" ☆ "How often should one be creating pins and pinning content?"
If you are also asking yourself the same questions, you should definitely give it a watch! 👀
Pinterest has changed my business and helped me and my clients boost visibility in the online space and generate organic reach. 🥳 If you are ready to include Pinterest in your marketing strategy, but you’re not quite ready to tackle all by yourself, let me take the stress off of you! Don’t let marketing and all the nitty-gritty hold you back! I’m here to guide you & create the best Pinterest strategy for your online health and coaching business.
Find out more about my services here and book your discovery call session 📲 so we can discuss your Pinterest marketing plan and strategy further, and help your amazing online health and coaching business to grow! 🌱
*1 Pinterest, global analysis, Q4 2021 *2 Pinterest analysis, English searches, Apr 2020
About Katerina Retoudis
Katerina Retoudis is a Food Photographer and a Pinterest Marketing Specialist. Katerina helps businesses and solopreneurs unlock their full potential by creating customized and captivating food stories and high quality images for their campaigns and social media, and helps business owners elevate their brand presence by driving traffic to their website using powerful visual platform, Pinterest.
