Hey coach! It's no secret that branding is one of the most essential aspects of every business. Your branding is your chance to tell your customers more about yourself and your story. 👋
So, tell us about your brand! How does it represent YOU to your audience and potential customers? How do you want it to make your followers feel? Is it based on your business core values? Do you have colors, fonts, emojis, filters, etc. that make people see your posts and say “that’s got to be her!” 🙋♀️?
Did you know that a consistent brand presentation can boost your revenue by 33%!
If you’re still working on your branding, here’s a couple things to think about 🤔...
#1.) Dig deep to define your brand. 🙆🏼♀️ Figure out what exactly it is. Your brand is not just a logo. It goes way beyond that. It's about the fonts you use, the way you layout the text, the filters on your photos, the products you sell, the story you tell and more. Branding is a feeling that you stir up in your clients and it's what makes you stand apart. Here are some questions to ask yourself. 👇
- What is the ultimate goal of my business?
- Who is my target market and niche? - How do I want to speak to them? - How do I want to make them feel? - What are my core values & beliefs? - What is unique about me and what I offer?
- What elements motivate & excite me? Creating a brand doesn't just happen in 10 minutes. (But wouldn't that be amazing?! 😅) We challenge you to really take the time to think through your answers to the above questions. Once you do that, you're only building a strong foundation for the branding of your business, one you'll fall in LOVE with 🥰 and can be really proud of. 🤩 #2.) Create your style guide or brand board. This is where once you've defined your brand, you help to bring it to LIFE! 💡 Some details to include in yours will be the sound of your brand (ex. professional and to the point or more fun and laid back?), specific words or phrases you will use, your logo and mark variations, typography (main fonts, supporting fonts, bold/regular/light, all caps vs all lowercase, any gradients or special effects, etc.), imagery and photography, and your color palette (main colors, supporting colors, patterns, etc.). Something to remember when choosing your color palette is that colors make people feel a certain way. For example...
💙 Blue - calm, honesty, kindness
❤️ Red - love, strength, passion
💚 Green - abundance, balance, harmony
💛 Yellow - fun, intelligence, creativity
🧡 Orange - happiness, vitality, energy 🖤 Black - elegance, boldness, mystery
🤎 Brown - nature, wholesome, dependability
💗 Pink - kindness, feminine, compassion
💜 Purple - creativity, royalty, wealth 🤍 White - purity, cleanliness, virtue
How do you want your audience to feel when they come across your social pages and website? When you’re choosing your brand colors, do some research, what best portrays the message you want to send to your audience? And does it go with what you're offering? 💌
If you’re a goal-oriented, serious person - you’ll want color that represents that 🤨. If you’re a super fun, out of the box type of person 😎 - you’ll want to represent that. Using colors and fonts that you feel represent YOU will to help attract “your people”. 🧲
#3.) Use consistent branding elements. After you have all your visuals decided, you can start incorporating them across all your digital platforms! 📱 The biggest thing to remember is that consistency is key. Consistency is what is going to tie it ALL together and people will recognize YOU. 😍 So, no matter what you post or where you post it, make sure all your elements are the same and in line with your style guide/brand board. You build an actual brand by staying consistent with logos, colors, fonts, voice, patterns, icons, and even emojis ✨💗. Choose a filter you like to use consistently, think about your branding when you purchase clothing 👗. This even means using the same social media handles, titles and bios (if possible)! It will also make it easier for people to search for you. 🔍
Once you've been posting consistently, you'll start to see just how everything goes well together and flows! Also, you're more likely to get followers when your pages look professional, eye-catching and attractive. First impressions and how you present yourself virtually matters! 😍
#4.) Create re-usable templates. 🖥 What is an easy way for you to make sure your branding stays consistent?? By creating templates that you can use over and over again of course! You can create templates for almost anything you're using to operate your business. Such as your website, emails, presentations, social media graphics, story images, workbooks, ebook freemiums, meal plans, trackers, and more! You'll save SO MUCH time once you have created your templates, because then you will no longer need to build everything from scratch. Simply, plug-in the new info and go! PLUS your brand will stay on track. 🤗
🤔 Not a graphic designer and need a little creative help with some templates?? We've got you covered! In our monthly membership, you'll receive all kinds of themed templates that you can re-use over and over again! They are completely customizable in Canva so that you can change out the pictures, fonts and colors to match your brand. Talk about a game-changer! 🎉
In conclusion, your brand is a feeling, a perception and tells a story about YOU. It will shape your business, how people view it and attract your ideal customers. Staying consistent will help your followers remember you along with building up credibility and trust. 🤝 When your brand is strong and authentic, it will not only improve your chances of growing your business but will also increase your own motivation to keep working hard towards your dreams. 🌟 ✏️ Ready to up level your branding?! If you’re just getting started and looking to create a logo, you can hire someone to create it for you, or create a simple one yourself. Canva is a great, easy-to-use and free resource with lots of templates! Try it out (if you haven't), today! 👏
📌 Sign up for an account here! : https://partner.canva.com/c/2672479/647168/10068
