As coaches, most of us use them and love them 😍. We know that they contain dense nutrients that would be difficult or impossible to get via food alone. We love the better results 💯 we see when taking them and the benefits they provide.
By promoting them, they also provide the income you’re working toward as you’re building your business! You believe in them, you want to help your challengers achieve amazing results, and yes, you want to make the sale 💵 .
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But… the sale is where it can feel a little awkward at times 🥴. As you’re promoting your products, remember how beneficial they have been for you and others in your circle. You’re not being “scammy,” you’re offering what you KNOW to help 👩🏫. Here are some tips for how to promote your supps in a more organic way:
#1. Share your experience with the supplements that have worked for you.
#2. Share experiences of your customers (with their permission). But never guarantee or promise the same results for everyone.
#3. Share your daily routine, when you take each supplement and how it works for you. You could even make a fun tutorial video to post on your page or YouTube.
#4. Share about the ingredients and what makes your product superior to others. How exactly does the pre-workout help to improve your performance, increase focus and delay muscle fatigue?
#5. Avoid overwhelming a potential customer with too much information at once. Share about 1-3 products you think would work well for them to begin.
#6. Take opportunities to share. For example, if a challenger is struggling with soreness, you might recommend your post-workout supplement. If they’re struggling with finding healthy meals for lunch, recommend a meal replacement shake, etc. Use their questions as an opportunity to share without pushing the sale. (I.e. XYZ product really helped me when I was experiencing muscle soreness, because XYZ about the product.).
#7. Explain how your home workout program works together with your supplements to give you the best results and performance possible. Let them know that it's not just a random assortment of products but each piece plays a part no matter where someone is at on their fitness journey!
#8. Offer free samples or trials to get their feedback on what they think. Maybe you could also provide them with a free shake/smoothie recipe book you have!
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At @coachcontentcollaboration , we work hard to provide DFY content that incorporates the promotion of your supplements in a natural, less awkward way! Each month we provide product highlight templates that match the fun monthly theme along with coach prompts on where to share! Check out our Coach Content Club and get signed up to receive all the goodies each month!
Remember, the bottom line is that you want to HELP. You know what this lifestyle has done for you and what it could do for others. You want to share SOLUTIONS with your audience, future clients and current challengers. You want to share VALUE and let them know you're not just in this for a sale. Keep building up those relationships and establishing trust. You never know when someone is going to need you and they end up being your #1 customer forever! So keep sippin' and sharin'! Cheers!
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