Do you have an email marketing strategy? In other words, do you send out weekly or monthly email newsletters? 💌 They are a great way to keep in touch with your current and potential customers, and to remind them you’re still there, waiting to help! 🥰
Unlike your social media platforms - which have an ever changing algorithm that affects how many of your followers see and engage with your content - you always have access to your client email list. 👭🏼 This way you have a reliable channel for communicating with your audience, sharing wellness tips with them, keeping them up to date on new product launches and keeping them in the loop on all your coach offerings (free challenges, paid challenges, freebies, meal plans, one-on-one coaching and more!). 🗣
Wellness coaching is such an incredible field to be a part of where you, as a leader and mentor, get to personally build up relationships and nurture other people. You're a life changer! Email newsletters are a way to make sure you are increasing that rapport with potential clients before trying to close a sale. 👌 So, you definitely need an email list and newsletters!!
Get your messages straight to the people who matter most to your business!
Here are a few tips to get you started or improve your current newsletter:
📌 Get creative with attention-catching subject lines - Use 5 words or less and think about what would catch your attention while scanning your inbox!
📌 Consistency is key - You don’t have to send a newsletter daily (and you probably shouldn’t if you don’t want unsubscribes 😉 ) or even weekly. Decide what is realistic for you - even a consistent monthly or quarterly email can be effective!
📌 Be conversational - You don’t want your newsletter to come off as purely “salesy.” In order to avoid this, focus on building relationships and providing value. Share about yourself and your life.
📌 Keep it brief - No one is going to read super lengthy email (and I’m guessing you don’t want to write one either!) Keep it simple, use easy to read bullet points and short paragraphs to update your customers and prospects on what’s going on with you and what’s coming up next in your group!
📌 Be yourself - this one is HUGE! Allow your personality to shine through your writing, it doesn’t need to be business professional with corporate phrases like “circle back” and “per my last email” 🤪. Be YOU!
If you haven't done an email newsletter before, then you may be asking where exactly to get started and what tool to use. 📧
Here are some of our recommendations:
Mailchimp - a very popular option and most commonly used.
Flodesk - simple, clean, minimalistic and easy to navigate.
Sendinblue - is both email marketing and SMS software
Constant Contact - excellent service for small businesses
MailerLite - ideal for small businesses on a strict budget
Drip - email automation services to build personalized marketing
The best email newsletter provider will depend on the exact needs of you and your business. You'll want one that is easy to use, has automation features, works for your industry and has a good overall price. 💰
If you want to get started without a hefty price tag, MailerLite will be a good option with all the basic tools you'll need up front. But take a look around, see what else you can find out there, test some out and see which fits best for you! 🖥
And if you needed more convincing to start sending a newsletter today! Here are some more benefits of sending them regularly for your wellness coaching business... 🤩
- be able to establish your brand and personality to your clients
- be recognized as an expert in your industry sharing your knowledge
- provide educational wellness content related to your niche
- share important updates about your wellness coaching services
- share important product launches or special sales
- share exclusive offerings to those on your private list
- let your readers know how to get in touch with you
- provide examples of content your followers will enjoy
- provide motivation & inspiration in various ways (testimonials, quotes, stories)
- give them value and quick wins through tips, freebies, recipes
- you'll receive more returning visitors to your website
- you'll be boosting the chances of increasing your revenue
- allow them to get to know you better and become your #1 loyal superfans!
Your newsletter is an opportunity for you to incorporate certain strategies that will be beneficial for your audience's particular wellness needs and goals. 👏 There is not one specific right way or a wrong way to structure your email newsletter, simply be you, talk to them as you would a friend, do what's natural and have fun with it. 🤸♀️
Also, remember not everyone will want to receive your newsletters and may unsubscribe. 🙅♀️ That's okay! You will find those who WANT to be on your list who connect with YOU and find the content you share useful for them. Those are your people! 🙆♀️
Each month, included with DFY accountability content, we include a complete newsletter sample with graphics for inviting to your coaching group! 🎉 We also encourage you to recycle & repurpose any of the other tips we include - you can do this by incorporating them into your email newsletters. We also provide other resources like fitness challenge sheets, Bible scripture sheets, tracking sheets and recipes - include those as well! We GOT YOU! 🤝
Simplify your job and open up time ⏱ in your schedule for only $18.99 / month! For more details of what’s all included and to find out if our content is right for your business, follow our link in bio @coachcontentcollaboration
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