Are you being a person 🙋♀️ or a professional? 👩💼
So many people have started online businesses because all of us love the idea 💡 of working for ourselves, changing lives, and making OUR dreams come true 💭 instead of working hard to make someone else’s dreams a reality.
In general, this is great but it DOES make it harder to stand out.
An easy way to make sure you’re top of mind 🧠 when people want to change their health, improve themselves holistically, and tap into encouraging and supportive content?
❣️ Stand out as a PERSON before you stand out as professional.
People work with people – not professionals.
They want someone they connect with. 🤝
They want to work with someone who has a life so share your life! What's going well 🎉, what's not, what you're reading 📖, what you're up to this weekend. Show them your everyday life so those watching can see that you're so much more than a coach!
They want to work with someone who has a personality. If you're an excitable person, use all the exclamation points in your post‼️ If you send gifs and memes to your besties 🤳, add those to your content! Be the true YOU in your content!
They want to work with someone who is doing more than just selling and recruiting. 😒 They want to work with someone who whose life isn't Pinterst perfect, someone who shares their own transformation, who shares pics of their dogs 🐶 and stories about them simply living life.
Be a person instead of being a professional and people will naturally gravitate towards you. No one wants be sold to. 🙅♀️ They want to be connected with. Share your life, share your story 📖, and make those connections!
Keep reading if you want some content idea to help you stand out!
Content ideas to help you stand out as YOU 🥰
🏋️♀️ Do a workout LIVE! Invite people to watch, ask questions, encourage you, and workout with you! This is a great way to show your audience that you walk the walk 🚶♀️ AND give people a healthy dose of your personality!
🌙 Invite them into your morning or evening routine. You can do this as a blog series, a TikTok or YouTube video 📼, or a slideshow. We’re all about health and wellness here, but people want to work with people they jive with and have something in common with, so take them behind the scenes and show them what your life is like!
🆓 Offer something free! This could be a tracker to help them plan out their meal prep and recipes for the week, an ebook on goal setting, a free masterclass on mastering your macros. 💻 Give them a TON of value for free and they’ll leave wanting more!
💡 (Bonus tip: Make it free for a limited time and then offer it as a low-cost offer later. 💰 It will get people jumping in to get it for free now and then can be a passive income stream in the future!)
We hope that if you've read this far you're feeling more confident to show up as who you truly are in your business. No one wants perfect. 🙅♀️ Your future members and clients simply want someone who GETS IT. When you share your life, the ups and downs, infused with your personality, your people are going to be so excited 😁 to know there's someone out there like them who can support them.
If you're looking for support from your fellow coaches 👀, come join our free Facebook group! We offer valuable tips and ideas for coaches and there's a ton of business owners in there just like you who want to help you succeed! 👏
And if you want more time to create content that magnetizes 🧲 your people to you, check out our content club! Every month we design and create a bundle of content including images, ✍️ posts, emails, 🤤 recipes, trackers and more! Each month is a new theme voted on by our members which is another reason to join our group so you can be a part of it, too!
Always know we're cheering you on 📣 and praying for you 🙏, your business, and your inevitable success!
