Keep hearing “grow your list” and wondering what the big deal is? 🤔
The truth is that you don’t own your info on FB, IG, and other platforms. And sadly, these companies can delete your profiles at anytime which means you lose photos, videos, memories, AND how you connect with your clients, members, and potential customers! 😱😱😱
How do you safeguard against this?
You get people’s 📧 email addresses by offering them a lead magnet!
You give them something like a tracker, worksheet, ebook, etc., and all they have to do to receive it is sign up with their email address. 👏
This way you have a way to stay connected with them and THEY get amazing value from you! 🤩
But what do you use for a lead magnet? We have some ideas!
Cheat Sheet
This can be a PDF that makes it super quick and easy for them to access necessary information. Think about things like serving sizes for fruits and veggies 🍇, how much protein is in certain foods 🤔, easy to do exercises from home, etc.
Checklist
We all love crossing things off a list 📝 so give your subscribers that joy! Consider creating a morning routine checklist that gets their day started on the right foot 👟, a checklist to help them do more self-care 🥰, or something that helps them get more movement in their day.
Meal Planner
Design a document which allows your followers to plan out their meals 🍛, write out the nutrition info, how many servings they'll cook 👩🍳, what they need to buy from the store, what they already have on hand, etc.
Recipe eBook
We all get in food rut sometimes and offering your audience tried and true and TASTY 🤤recipes can get people excited to sign up for your emails! 😃 Consider including the macros, portion sizes, and a really good photo 📹 to get them drooling to download their copy!
Daily Tracker
Create a calendar-type document 📆 that allows them to track things like their daily workout, water intake 💧, step count, personal development reading 📖, which weights they lifted with, all sorts of things. Watching oneself make steady progress is a great motivator! 🎉
Mini Challenge
Are your ideal clients the competitive type? 🥊 Share with them some healthy competition and challenge them to conquer something! 😠 Could be to drink a gallon of water every day for a week, to get 10k steps in daily 🏃♀️, eat 8 servings of fruits and veggies for a month, there's so many possibilities!
Short Course
Can you do an email or short video course on something? 💻 Proper form, the importance of stretching and how to do it correctly, how to grocery shop 🛒 and get the most nutritional bang for your buck? This is a great way to show that you're an authority in your niche and it gives your subscribers an idea of what it's like to work with you! 🙋♀️
Masterclass
Do you have an upcoming paid offer like group or 1:1 coaching on a specific topic? 👩🏫 Hosting a free masterclass on something relevant to that offering is a fantastic way to get people excited about signing up. 🥳 They'll get know you, what you're all about, they'll gain valuable knowledge, and will be more inclined to buy the paid offer. 💰
We hope this gave you some ideas💡 for what to create as a lead magnet! It's so important and vital as a business owner to have the email addresses 💌 of those interested in working with you. If social media gets tossed into a dumpster fire 🔥, you'll always have a way to get in touch with those raving fans and let them know how to get in touch with you. 🫶
If you love the idea of having a lead magnet 🧲, but you're simply not a creative person in that way, we have TONS of resources you can use in our monthly one-for-you content bundle. 😱 You can take anything from our bundles -- trackers, workbooks, recipes, etc -- and turn them into lead magnet for your people. 🤯 Plus you'll get daily captions for the month, images that will help you stand out, bonus conversion weeks, and more! Click here to check out our content club and find out if we're the right fit for you!
