Have you ever heard of the term Attraction Marketing? 👂
✨ Attraction marketing ✨ is a strategy where customers are attracted to purchase something without being told to do so. It's a way to show customers the desirability of the product or service you are selling. You're not selling it, you're just letting them see how good it is. 🤩
This can be a game changing strategy and one of the best ways to connect with your tribe to build your team. You won't have to chase people around and sell to them (which no one likes anyways!), you will attract the right ones to come to you. 💃🥰
A great way to do this is to tell your story as if you are talking to a best friend. And you have to share it over and over again. 👭 Be real, be personal and genuinely connect. If you want to find people who are already motivated - speak to those people. 🗣 Don't speak to people who you NEED to motivate. If you want to find people who are as driven as you - speak to those people. 🗣 Don't speak to people who you NEED to help get driven.
People also want to know that you care about THEM first, not about their money or trying to make a sale. Ask them more questions than they ask you. This is a people business. Make your business about people. Focus on people. Have conversations with people. Build relationships with people. Everything else will follow. 🙆♀️
Things to consider as you’re seeking out YOUR tribe:
💕 𝐒𝐡𝐚𝐫𝐞 𝐘𝐨𝐮𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞
Be open about sharing your day-to-day successes, struggles, how it’s benefitted you, things you've learned & how you’ve grown through it. Be real and provide an accurate depiction of what it’s like to be a coach. Be honest about the experience and what it takes.
👂𝐊𝐧𝐨𝐰 𝐓𝐡𝐞𝐢𝐫 𝐆𝐨𝐚𝐥𝐬
When a new coach signs up, ask what their goals are. If their goal is just to get a discount or if they truly have the desire to build a business and quit their 9-5. Both are valuable, but you want to be careful of spending too much time investing in coaches who simply don’t want what you want.
🤏 𝐍𝐢𝐜𝐡𝐞 𝐃𝐨𝐰𝐧
Building a team you love is NOT about attracting ALL people, it’s about attracting YOUR people. Write down a list of characteristics of your dream “unicorn” coaches. Brand yourself to truthfully represent you. Don’t be afraid to ask for EXACTLY the kind of person you’re looking for
🤝 𝐂𝐨𝐚𝐜𝐡 𝐘𝐨𝐮𝐫 𝐂𝐨𝐚𝐜𝐡𝐞𝐬
Educate yourself so that you can provide valuable tips & guidance. Invest in helping with their success. Equip yourself with resources to help your team. Provide them value just as you would your customers & potential customers. The more you give, the more you’ll receive.
🙋♀️ 𝐋𝐞𝐚𝐝 𝐛𝐲 𝐄𝐱𝐚𝐦𝐩𝐥𝐞
Do you want coaches who are willing to put in the work? Coaches who are passionate about health & fitness, helping people & building a business? First, you’ll have to BE that coach. If someone is ready to put in the work to build a business, they’re looking for a coach who is doing the same.
🗣 𝐒𝐡𝐚𝐫𝐞 𝐭𝐡𝐞 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐎𝐟𝐭𝐞𝐧
You never know who is watching. Maybe someone has seen your posts, but hasn’t had the courage to reach out yet. It might take several times. Maybe it’s not the right time, but a few months from now a change in their circumstances could change to create the desire to say “YES”!
🙋♀️ Need more tips on how to identify WHO your tribe is? Need more tips on WHO you are speaking to? Need more tips on exactly WHO you want to serve? Check out our other BLOG POST HERE! ✍️
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