Hey coach friend! Do you have a strategy for content when it comes to your accountability / challenge group(s)? Are you consistent with it?! If you donāt and aren't, you should beā¦ and hereās why š!
Having a consistent strategy in place helps you to better reach your goals (not just throwing things at the wall and hoping they stick š¤). It can also help you avoid stress caused by attempting to come up with fresh ideas every day š. And also, youāll appear more organized and professional/as a trusted expert šš.
Hmmm š¤ maybe you're asking yourself, "What exactly is a content strategy?"
In simple terms, a content strategy is a detailed plan using and posting valuable content that helps you meet your business objectives and goals! It guides the creation and delivery of the content that you create. š
Content is absolutely vital today as a means of attracting potential customers and retaining current ones. š¤³ Digital content allows your followers to discover you and engage with you organically. It is a means of showing your expertise and knowledge around things your niche cares about and helps you to build trust with them so that they are more inclined to purchase what YOU are offering. šāāļø
It is your responsibility as a coach to know the larger goals you want to contribute to and WHY. Having all the right content but for the wrong purpose won't give you the consistent results you're looking for in growing your business. SO if your content strategy doesn't begin with your goals, it's not an actual strategy, it's simply just content. š»
š That all sounds great, right?! But where do I even start? The best place to start is to...
Ask yourself some questions about your current challengers / group š§:
āWhat area of their wellness do they need more support in (nutrition, workouts, getting past plateaus, mindset, self-care, mental health, spiritual health, etc.)
āHow can I (and my products/services) provide solutions for them?
āWhat will get them talking and engaging more?
āWhat will attract more members to my group (I.e. eye-catching graphics, fun challenges, members getting results!)?
āWhat is the #1 goal I have for the atmosphere of my group?
Once you determine these things, you can plan the logistics & details š:
ā What are some daily/weekly/monthly themes and focuses that would keep the group engaged?
ā How many times per day/week am I committed to posting?
ā What content formats are best suited for you and your group?
ā How can I stand out and express my unique voice and ideas through my content?
ā How often will I work on content creation - daily/weekly/monthly? (Psstā¦ batch working saves time & is the most efficient!)
ā How will I distribute the content? (ie. schedule posts, stories, newsletters, etc)
š¤ Other things to think about:
š” Creating a balance of in-depth conversation and quick, easy to read/respond posts and questions. Your posts and content don't always have to be long and serious!
š” Having fun ways to create engagement and accountability such as earning points, tagging a friend, competing for a prize and playing games.
š” Staying in touch with clients who might not be in your group yet by sending out newsletters or inviting them to a special live video or webinar on a popular wellness subject.
š” What are some ways you can create a space for your clients to WANT to check-in to everyday and know that they belong to something much bigger than themselves?
š”Remember, your clients are looking to you for: accountability, education, relatability, motivation, real life tips and tricks, support, and even entertainment. Are you providing all those? JOIN OUR CONTENT CLUB MEMBERSHIP TODAY!
šššThese are some of the things we brainstorm about each month as we put content together for our members. Our goal is to get you the most eye-catching content that has true value for your customers so that they stay engaged in your group(s) and for you to post consistently!
We also provide you with the Canva templates to make sure that you can brand it and make any revisions you might need. We WANT you to put your own spin on it to truly represent YOU and what YOUR audience is looking for and NEEDS. āļøš±
If you could benefit from some freed up time and done for you content (with STRATEGY behind it š), check out our monthly membership content club! We'd love to help take hours of work off your plate and allow you to spend more time empowering your audience. š
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